The Art of Giving campaign has been running for a decade now since its launch on May 17, 2013. This year, we aim to focus on those who serve us every day, the unsung heroes who often go unnoticed. Our campaign aims to help them in any way we can and bring a smile to their faces. It could be the cleaning person, the traﬃc police, the doctor, the barber, the delivery person, or even our parents. The goal is to help them in any way we can, not just materially, but with our time and kind words.
You can start by identifying the everyday heroes around you, and thinking about how you can bring a smile to their faces. It could be as simple as serving them food or gifting them something, or even spending some time with them. You could also spread the word about the campaign and encourage others to get involved.
The impact of the campaign will be measured in terms of the number of people who get involved, and the smiles that we bring to the faces of everyday heroes. We hope to create a ripple eﬀect, where the people we help will in turn help others, creating a chain of positivity and kindness. Our goal is to make people aware of the importance of giving back to those who serve us, and to encourage them to do so regularly, not just limited to one day.